3/9, 2011 Television Puzzle workshop at TV asahi

This is a report on a conversed version of Television Puzzle Workshop held at Asahi TV station on 9th March, 2011. Mizukoshi Shin, Alexandre Fleury (a visiting graduate student from Aalborg University in Denmark) and Sumaru Niida (a senior researcher of KDDI R&D Lab) participated in planning and coordinating the workshop.
■Purpose
The objective of this workshop was dual. First, it allowed TV staff to be in direct contact with their audience, to share their perspective on their work, and to collect feedback from the external attendees. This two-way direct communication between TV staff and the public also gave the audience a feeling of openness of the TV station, which tends to be perceived as an obscure organization by the general public. Second, the workshop offered TV workers the opportunity to collect valuable feedback from the representatives of the public on a specific topic, explored through playful activities.
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■Content
After a brief introduction by the workshop hosts from TV asahi and Professor Mizukoshi, the workshop consisted of a self-expression activity, group discussions and presentations, and two lectures by invited speakers.
1. Personal expression
The first task participants were asked to perform was to draw their home living room, showing the various media they typically use. The advantages of drawing are the simplicity and playfulness of the task, which encourage participants to reveal personal information about their home in a fun and self-explanatory way. Focusing on the living room assumes that this room hosts a representative part of the home media life. Finally, arranging participants in groups while working on their own personal environment provoked them into producing a realistic and/or detailed drawing. Indeed, they had the possibility to glance at the other drawings and to compare them with their own, implicitly creating a somewhat competitive environment.

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Participants were allocated a limited time to create their drawing. As depicted in the pictures above, they were provided with drawing pens of various colors and yellow A5 paper sheets to draw on. After creating their drawing, the participants took turn to present it to the other group members. Short and lively discussions about each drawing ensued, during which the author explained her/his personal home media usage and the other group members asked questions or offered comments.
2. Group discussions and presentations
Once all participants presented and discussed their personal home media usage, they were asked to work in group and to generate a classification of the individual drawings based on a scale they could identified from the drawings. No specific guidance was given regarding the scale, which could be one-dimensional (e.g. ordering the drawings by the number of devices depicted), two-dimensional (e.g. mapping the level of social interaction related to the number of devices) or any other type the group could think of. The purpose of this activity was to further discuss the personal interpretations of home media usage and to make sense of the various viewpoints.
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In each group, the various backgrounds of participants allowed for open minded discussions about the role of television in home life. Additionally, it offered TV staff the opportunity not only to present their professional perspective on the topic, but also to receive direct feedback from different types of media consumers on what television means to them and how they interact with it in the privacy of their home. Each group then presented their collaborative work to the other groups in a joyful atmosphere.
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3. Lectures
After the group presentations, Alexandre Fleury and Sumaru Niida gave 15 minutes formal presentations on topics related to the workshops. The first presenter introduced a technical perspective on converging media from a mobile phone manufacturer and network provider. The second presenter introduced typical European living rooms and discussed how media convergence is experienced in these environments. These two lectures wrapped up the workshop in a more formal way and offered participants new perspectives on their work.
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(Report by Alexandre Fleury and Yonnie Kim)

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