{"id":342,"date":"2016-06-20T14:56:56","date_gmt":"2016-06-20T05:56:56","guid":{"rendered":"http:\/\/www.mediabiotope.com\/projects\/salon\/?p=342"},"modified":"2016-06-21T11:29:45","modified_gmt":"2016-06-21T02:29:45","slug":"may-19","status":"publish","type":"post","link":"https:\/\/www.mediabiotope.com\/projects\/salon\/2016\/06\/may-19.html","title":{"rendered":"May 19: Villi showed mass media landscape in Scandinavia"},"content":{"rendered":"
As more people read the news on digital platforms, the newspaper industry is facing many challenges to survive. In his presentation at the Biotope Salon on May 19, Mikko Villi, Professor of Journalism at the Department of Communication at the University of Jyv\u00e4skyl\u00e4, showed how the newspaper businesses in Scandinavian countries are dealing with the rapid changes surrounding them.<\/p>\n
Under the title \u201cNordic newspaper publishers\u2019 business models, current challenges and future outlooks,\u201d Professor Villi introduced a joint research project he and his colleagues at the Univ. of Helsinki and the Univ. of Turku performed in 2016 which studied newspaper companies in Norway, Sweden and Denmark.<\/p>\n
The first part of the report gave an overview of the industry of the three countries between 2005 and 2014.<\/p>\n
The second part of Professor Villi\u2019s report showed a more detailed situation of the three markets, which was based on interviews with the newspapers of each country. Here are the excerpts:<\/p>\n
<\/p>\n
From the multinational survey, the study concluded that the newspapers are testing many new businesses such as providing personalized content while being flexible with the pricing, and creating joint digital platforms with competitors. However, no one has yet to come up with a strong answer. Many of the interviewees admitted that a new business model was necessary, as subscription and ad revenue will not be sufficient to maintain a viable business. They are also seeking for ways to obtain younger readers.<\/p>\n
During the discussion after the presentation, participants acknowledged that the challenges facing Nordic newspapers were very similar to what Japanese newspaper industry and those in other countries are facing. The fact that no one has a good solution yet is also mutual. As one interviewee of the research noted, providing a strong journalistic material such as investigative reporting may be a key to survival, although that alone will not help generate income or win readers. We would like to see the same research performed a few years later to see whether or how things may change.<\/p>\n
Setsuko Kamiya: Master Course Student of iii<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" As more people read the news on digital platforms, the newspaper industry is facing many challenges to survive […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/posts\/342"}],"collection":[{"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/comments?post=342"}],"version-history":[{"count":6,"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/posts\/342\/revisions"}],"predecessor-version":[{"id":350,"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/posts\/342\/revisions\/350"}],"wp:attachment":[{"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/media?parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/categories?post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mediabiotope.com\/projects\/salon\/wp-json\/wp\/v2\/tags?post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}